outcomeryThe toolworks
A toolworks, not a platform.
Outcomery makes precision tools for outcome-driven PMs stuck in output-driven companies — starting with a ten-second verdict on whether your KR is really an outcome.
Outcomery is a one-person toolworks run by Georges-Alexandre Hanin — Belgian-born product leader, former founder, now building from Philly. Belgium supplied the pragmatism, the self-mockery, and the cornet. America supplied the focus, the work boots, and the cap. The red in the logo belongs to both flags.
Small-country craft. Big-country tools.
We've written the bad Key Result too. That's the whole qualification. The stamp is sharp so the copy can be kind: we credit the ambition, and no verdict ever leaves the bench without a path.
Why this exists
Shipping used to be the hard part. Not any more — AI writes the code, the backlog drains faster than ever, and outputs have never been cheaper. When anyone can ship, shipping proves nothing.
The scarce skill is knowing which change in customer behavior you're buying with all that velocity — and being able to prove you bought it. Not more features. Someone outside your team doing something differently.
The villain is the disguised output — the KR that looks exactly like an outcome, passes every planning review, and dies the day it ships, because nothing about the customer was ever in it. It isn't your boss and it isn't your skill.
It doesn't take a reorg to close that gap. It takes a bench and the right tool. One KR at a time, quietly, from inside the org exactly as it is. You're the hero here; we're the toolworks.
The verdict scale
Four positions, and never a number out of five. A score invites optimizing the score, which is the exact disease this tool exists to treat. Sometimes there is no stamp at all: if we cannot read a goal in what you paste, or the KR sits outside what this bench measures, we say so rather than guess. A confident verdict on nonsense costs more trust than a missed one.
The verdict itself is written by Outcomery’s AI agent, built on Anthropic’s Claude and working from this toolworks’ outcome framework. It is a second opinion, and it can be wrong. You know your team; it doesn’t.
| Verdict | What it means |
|---|---|
| OUTPUT | A shipping commitment. Done when it merges. |
| OUTPUT IN DISGUISE | Outcome language wrapped around a delivery. The villain. |
| WEAK OUTCOME | Measured and directional, but the metric counts activity rather than value, has no deadline, or can be hit by the stated solution without the value. |
| TRUE OUTCOME | A change in someone's behavior, with direction, number and a deadline, linked to business value, that no stated solution could produce without that value. |
Your KR stays anonymous
Submissions are stored without any identifier — no account, no session, no IP address, and a date that says only which week. If you leave an email it goes into a different table, on a separate request, sharing no key with the submissions and, like your KR, dated only to the week. In our database, there's no join to make.
That's not a promise about our intentions. It's how the database is built, which is the only kind of privacy claim worth making. The limits, and everything else, are in the privacy notice.
The frites family
A Belgian cornet wearing an American hat. One flat hand, one palette, and each character has exactly one job — which is the whole brand in miniature: know what a thing is for, and don't ask it to be anything else. Le Pick-up hauls the wide illustrations, up at the top of this page. The Coin is the favicon in your tab.
Le CornetThe signature. Header, lockup, anything that signs the work. It leads; the others follow.
La BotteMerch and play. Caps, stickers, the 404 page. Never the header.
Le LassoCampaigns only. Wanted-poster art, launch moments.